My time in Helsinki coincided with the early-voting period for the 2017 municipal elections (held at the same time across the country). Most changeable outdoor advertising in the CBD was given over to electioneering, like the card on the side of this tram advertising the Green Alliance (Vihreät/De Gröna). Not to be outdone, another party has bought a card on the rear section of the same tram (I can’t read which one). The newer trams have video monitors which were also showing a variety of electoral advertisements in rotation with a “Helsinki has new trams” house ad.